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Γραφείο Διασύνδεσης

MARKETING AUTOMATION SPECIALIST

[κωδ. 2022040404]

Who We Are:

Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.

Words matter. As organizations become more obsessed with personalization, Persado has proven that being able to deliver the right message is a core functional need for every company in the world – making the choice of words a multibillion-dollar blind spot across the enterprise. Persado is the only company with the technology and expertise to illuminate that blind spot in the enterprise customer experience and personalization stack.

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued and where people can do their best work. We understand that our team members and our inclusive culture are what make Persado special and are the key ingredients to our continued growth. We believe in and live by our company vision and values. We invest time and resources in people-centric programs. We work hard as a team to innovate, deliver great value to our customers and partners and create a positive, productive place to work every day. And the impact shows in our above-benchmark employee engagement. We’re also proud to be named to Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021.

 

What We Are Looking For:

We are looking for a Marketing Automation Specialist to help us with setting up our integrations with the worlds’ largest online marketing platforms and clients, as well as deploying Persado campaigns, on behalf of our clients. Your work will span over various channels, such as web, display, Facebook, email and mobile push, while you will collaborate with diverse internal teams, including solutions consultants, product managers, analysts and account managers to set up and deliver our integrations. You will maintain responsibility for all operational aspects of an integration setup project, from pre-launch, to launch and ongoing support until the end of the project’s revenue lifecycle.

What We Want You To Do:

  • Setup and configure integrations of Persado systems with to client’s marketing platforms for serving Persado-generated content for web, display, Facebook, email and mobile push channels
  • Ensure that the setup considers all client requirements from content data transfers to conversion tracking with third-party analytics or CRM systems
  • Ensure on-time and problem-free integration setups by working as part of a cross-functional team
  • Provide ongoing support of client’s campaign content delivery and execution
  • Create well documented procedures wherever possible
  • Establish and adhere to quality assurance processes that reduce the likelihood of errors and ensure consistency and quality of results.
  • Identify, document, and request tools, features and enhancements for Persado’s applications in order to improve operational efficiency and quality
  • Participate in remote client meetings when needed (support, troubleshooting, special projects requirements)

 What We Want To See:

·        University degree in Engineering / Computer Science or similar discipline

·        At least 3 years of working experience in corporate environment

·        Working experience with:

o   JavaScript, HTML and CSS

o   Any digital marketing platform from the list below:

  • ESPs: Responsys or SFMC
  • Digital experience serving platforms like Adobe Target, Optimizely, google optimize
  • SEM and Display platforms like Doubleclick
  • Facebook Ads manager

o   A scripting/programming language (e.g. Python, Bash, Java, etc.)

·        Nice to have:

o    Working experience in multiple forms of digital marketing (e.g. email marketing, social media, Adwords, mobile apps, display)

o   Basic understanding of SQL

o   Familiarity with any automation framework like (sikuliX, Selenium, Casper)

o   Understanding of basic concepts of Tracking and Analytics

o   Familiarity with Photoshop or similar tools

o   Customer facing experience and ability to drive technical sessions

·        Excellent written and verbal skills in English with strong organizational abilities.

 Who You Are:

  • Self-driven with ability to take ownership of issues and follow through to resolution using strong problem-solving skills
  • Self-starter requiring minimal supervision who takes initiative to improve practices and make sure all aspects are covered
  • Excited about working in a lean startup environment
  • Can learn quickly and communicate effectively in a fast-paced environment
  • Exhibits impeccable attention to detail
  • Is proactive and willing to pitch in wherever needed
  • A self-starter with strict attention to detail
  • Passionate in the way you convey solutions

What We Offer:

Achieve your life goals and work goals at Persado.

  • Competitive salary - We’re committed to equal pay with regular market rate salary adjustments
  • Generous Benefits Package globally
  • Paid holidays and flexible paid-time-off
  • Persado Cares! 2 paid Volunteer days per year and charitable giving matching
  • Structured onboarding Continuous Learning & Development tied to a personalized career path
  • Diversity and Inclusion Initiatives: Persado is committed to fostering, cultivating and preserving a culture of diversity and inclusion. We continue to hire without regard to race, ancestry, place or origin, color, ethnic origin, citizenship, creed, religion, gender identity, sexual orientation, age, marital status, same-sex partnership status, family status, or disability.
  • All the gear you need to work smart

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

*Kindly Submit your CV in English

Classification: Public

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